World

BFGoodrich® mobilized for the Wings for Life run!

04.05.2017

364 days of the year we drive... but exceptionally, on Sunday, May 7th, BFGoodrich will be part of the Wings for Life Run all over the world, in pursuit of finding a cure for spinal cord injuries. The particularity of this race: the finish line catches up with you thanks to the « Catcher car ».

BFGoodrich® has always promoted sport’s values, surpassing oneself, adventure and energy. That’s why, for a second consecutive year, BFGoodrich is challenging itself to prove that its spirit and passion for driving can be channeled and demonstrated in a manner that benefits others in a non-traditional format.

This year BFGoodrich® will again serve as the official tire sponsor of the Wings for Life Run, equip Catcher Cars and involve employees or dealers teams to support the cause.

What is Wings for Life?

Hosted in partnership with Red Bull, the Wings for Life World takes place on one day and everybody starts at the same moment, 11am UTC, wherever they live. Each location features a “Catcher Car” that serves as the moving finish line, rolling out on BFGoodrich tires exactly thirty minutes after the racers take off at a precise and pre-determined speed to hunt down (or chase) the racers...

As soon as a runner is caught by the Catcher Car, their race is over for that participant and they are instructed to return to the staging area to celebrate their accomplishment.

Share our passion for a good cause

The Wings for Life run is also a human adventure. 100% of all entry fees and all donations raised through fundraising campaigns goes directly to life-changing spinal cord research projects and clinical. And that’s why BFGoodrich® will not only take part of the competition with the Catcher Cars tires. We will be on the place!

On each location, we propose to the participants and spectators some games, goodies and animations like the Are You Driver Enough quiz. Are you ready to participate and discover this unique run with the BFGoodrich community?

To sign up – or just donate - head to wingsforlifeworldrun.com  or download the Wings for Life World Run Selfie Run app, to join in from any location in the world. You can participate to an incredible run for the good cause, so join the community with BFGoodrich®! 

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