BFGoodrich is launching Good Project, the first of its kind and dedicated exclusively to financing your automotive dream of entering into a rally, a challenge or a race.



  1. You share the values conveyed by BFGoodrich

  2. You are active and followed on social networks

  3. You will fit only BFGoodrich tyres


Submit your proposed project(s) to enjoy the support of BFGoodrich.
Please fill out the form in English

*Mandatory fields


The video must be in English presenting you, your project and your motivation.

Any website
Tyre :

Upload or copy/paste any item that may help your submission (photos, videos, press books)

How did you learn about Good Project :

BFGoodrich® “Good Project”
March 1, 2016 to December 31, 2016

The “Manufacture Française des Pneumatiques Michelin”, a limited company with share capital, headquartered at 23, Place des Carmes Déchaux in Clermont Ferrand (63040), France, (hereinafter designated the “Organizer”), registered with that city’s Trade and Companies Register under N° 855 200 507 RCS Clermont-Ferrand, is organizing a call for projects on the firm’s website - - to run from March 1 to midnight December 31, 2016, inviting visitors to submit an automotive project that requires financing or equipment (hereinafter “the Project”) under the name “Good Project” (hereinafter the “Contest”).


2.1. Participation in the Contest implies the express and unreserved acceptance of the entry conditions together with all the stipulations thereof, and of all applicable laws and regulations.

2.2. Any entry that is incomplete, illegible and/or non-compliant with the conditions or, that is not validated and/or registered within the given deadline and/or contains inaccurate address details will not be considered and shall be deemed null and void.

2.3 Entry to the Contest is open to any person who:
- is of legal adult age and resides in any one of the following countries: France, Spain, Portugal, the UK, Turkey, Belgium, Germany, Sweden, Finland, Norway, Denmark, Italy, the Netherlands, Poland, Romania and Hungary;
- owns a vehicle the tire sizes of which are compatible with the dimensions proposed by the BFGoodrich® tire brand. The dimensions proposed by Michelin may be consulted on the website;
- has not received support from a manufacturer and/or competitor to Michelin in the preparation of his or her Project;
- has access to the Internet and a valid personal e-mail address;
- has at least one personal account dedicated to the Project on the Facebook social network, with a minimum of five hundred (500) fans and an engagement rate of 2%;
- publishes at least one content per week on his or her Facebook page and is available to respond to questions/comments within less than 24 hours;
- is able to speak, read and write in English. For the purposes of the present operation, application forms must be fully completed in English only.

Only one entry per person (the same name and same e-mail address) will be accepted throughout the duration of the Contest.
A person may not apply using a third-party account, i.e. for the benefit of a person other than him/herself.

2.4 Persons who fail to meet the conditions stated above are disqualified from the entering the Contest, as are, in every event, the following:
- Members of the Organizer’s senior management and personnel who have directly or indirectly contributed to the Contest;
- Natural persons or legal entities who have contributed directly or indirectly to the design, organization and management of this Contest (personnel from organizing companies, webmasters and moderators).

2.5 Participants hereby agree that the information provided when registering is valid evidence of identity. The Organizer reserves the right to verify the accuracy of data supplied by participants.


3.1 Access to the Contest
The Contest is accessible at the URL of from March 1st to December 31st 2016. During this period, the Contest will be accessible every day, 24/7, by logging into the site using a standard browser, except in the event of interruption, scheduled or otherwise, for maintenance purposes or in any other instances, specifically the updating of data bases or host servers.

3.2 Conditions of Entry
To take part and attempt to secure the support of the Organizer, every participant must have completed all of the following:
- Visit the BFGoodrich® Good Project site at the following address:;
- Click on the button “Find out more”;
- Complete the Contest entry form by filling out manually the information as follows: given name, name, e-mail address, phone number, postal address, postcode, city and country;
- Click on the button “Next Step” to continue;
- Provide the following information: the preferred date of project, a precise description of the project, a summary of motivations in English, details of any previous experience in automotive sports events, also in English, addresses of social network accounts and if relevant the Participant’s website address;
- Click on the button “Next Step” to continue;
- Give details of the type of vehicle to be used for the project: brand and model, type and size of tires, and specify the type of partnership required (financing or equipment);
- If possible, upload any document likely to give a clearer picture of the nature of the project, the Participant’s ambitions and the type of contract desired, in English;
- Check the box “I have read and agree to abide by the rules” then click on the “Send” button.
Completing all this information is mandatory to validate every Participant’s registration.
Participants will be informed of their registration by way of a Contest entry receipt posted on the contestant’s confirmation screen.

3.3 Nature of the Project
- Nature of the Project
The Project must come under one of the following categories:
- Participation in official rallies or races
- An automotive rally raid or road trip
- Tuning and customization of any kind of vehicle
- Restoration of a sports/vintage/all-terrain vehicle
Any project that does not fall into one of the above-mentioned categories will be considered ineligible.
The Organizer also reserves the right to refuse a Project, the nature of which is illicit, immoral and/or dangerous for the health or safety of the Participant and/or third parties. However, the physical and/or moral integrity of the winner when realizing his or her project shall remain his or her responsibility or the responsibility of the person chosen to realize the project; the Organizer’s liability may not be engaged for any corporal, material or immaterial damage incurred by the winner or third parties in the realization of the Project.

3.4 Fraud
Any real or attempted communication of spurious and/or erroneous information will entail the automatic elimination of the participant together with the immediate forfeiting of any prize he or she may have won. The Organizer reserves the right to cancel all or part of the present Contest should it emerge that fraudulent means of whatsoever nature have been employed to enter the Contest or to ascertain the winners thereof. In this case, the Organizer reserves the right to cancel the selection of the fraudulent participant and/or prosecute the perpetrator of the said fraud in a court of justice with competent jurisdiction.
The Organizer reserves the right, in order to verify respect for the present article and for the rules as a whole, specifically to exclude participants who are under the age of majority and any participant guilty of any form of malpractice or attempted fraud, without forasmuch being obliged to systematically verify all participants and retaining the possibility to restrict this verification to potential winners.


4.1 Description of prizes
Depending on the nature of the Project, each winner may choose one of the following prizes:
- A set of BFGoodrich® tires matching the wheel size of his or her vehicle
- A GoPro camera to film the key stages of his or her project
- A financial contribution, the value of which will be determined by the Organizer.
The financing and/or equipment provided by the Organizer may not exceed sixty thousand euros (€60,000) for all the selected Projects (see paragraph 4.2 below).

4.2 Awarding of prizes
The Projects collected via the website throughout the duration of the Contest will be assessed by a jury composed of six people.
Ten Projects will be selected by the jury, one for each Michelin territory:
- Germany, Switzerland, Austria (ASA Territory);
- France;
- Spain, Portugal (IB Territory);
- Italy;
- Sweden, Denmark, Finland, Norway (Nordic Country Territory);
- The UK;
- Belgium, the Netherlands;
- Poland;
- Romania, Hungary;
- Turkey.

Should no project be presented in one or more of the afore-mentioned territories, the jury reserves the right to select a Project presented in another territory.
The jury will also select 10 back-up projects that may be selected should one of the selected participants be unavailable or fail to reply.
The jury will be composed of:
- A representative from Comellink Marketing Services, the communication agency involved in the organization and facilitation of the Contest;
- Two representatives from the central marketing team dedicated to the brand BFGoodrich®;
- One representative from “Pôle Compétition” Michelin”;
- Two representatives from the local marketing team.

The jury will meet up every two (2) months to examine and select one or more Projects. Winners will be informed by e-mail at the address given when registering for the Contest within thirty (30) days from the date of selection by the jury.
When selecting Projects, the jury will take the following criteria into account:
- The number of persons following the participant’s page relating to the Project on Facebook (it being specified that a minimum of 500 followers are required for eligibility to the Contest);
- The fact that the candidate has several accounts on several social networks (e.g.: Twitter, Instagram, YouTube…) on which he or she publishes content related to the Project;
- The participant’s ability to showcase his or her Project via the social networks and to generate traffic and engagement on his or her page (2%);
- The candidate’s sharing of BFGoodrich® brand’s values (e.g.: relishing challenge, pushing back limits, doing something new, defying the odds…);
- The participant’s proficiency in English;
- The participant’s ability to establish a budget and justify the costs relating to his or her Project.

For any financing from the Organizer, the Participant shall supply an invoice proving his or her expenditures along with bank details in order to receive due refunding of expenditures.
For the prize of tires supplied by the Organizer, the Participant must provide a postal adress to where the tires are to be delivered (NB The delivery address must be that of a business or ideally a tyre retailer to enable delivery. Mounting and wheel-balancing shall be at the Participant’s expense.
If the selected participant(s) fail(s) to respond within ten (10) days or if his or her address détails are inaccurate, incomplete, illegible, counterfeit or in infringement of the present rules, the Project from the back-up winner will be financed instead.
The Project presented by the winner must match, at least in principle, that described when entering the contest. If for reasons beyond his or her control the realization of the originally described Project proves impossible, the winner may present another similar project compliant with the conditions of the present rules, subject to the said new project being accepted by the Organizer.
It is clearly understood that the Organizer shall in no way partake of the organization and realization of the Project, both of which shall come under the exclusive and full responsibility of the person designated by the winner.
According to the country of the winner, the prize may be subject to a tax or contribution, to be paid by the winner and/or his employer. If such were the case, the calculation and payment of this tax or contribution shall be the sole responsibility of the winner and his or her employer.

4.3 Realization of the Winning Project
In return for his or her prize, the winner undertakes to produce the photo, video and text content requested by the Organizer throughout the realization of the Project (at least one photo and a short presentation beforehand, and videos and photos during the project in order to produce an “adventurer’s log”).
Throughout the project, the winner will be required to forward all content to the following address: The photos/videos sent in by the winner shall contain no logo, brand-name or other distinctive sign belonging to the Provider or to another company.
The winner will assign the rights to these contents to the Organizer, who reserves the right to use them on the Connection site, the BFGoodrich® website or social networks.

The Organizer will not be liable if, for a reason beyond its control or a reason of force majeure, the present Contest has to be changed, withdrawn, shortened or cancelled, specifically if the Contest gives rise to cases of unexpected cheating and/or malpractice. The Organizer reserves the right to suspend or terminate the Contest without nominating a winner and to put the prizes on offer back into play for a future operation.
In every case, it reserves the right to extend, alter, shorten or cancel the Contest, and to postpone any date it may have announced.
The Organizer may not be held liable should any one of the winners not respond to emails sent to their correct email address.
In these cases, winners shall have no claim to any form of compensation, whatsoever the nature.
The Organizer will not be liable should one or more participants be unable to log into the Contest on account of a technical failing or any issue linked, in particular, to Internet overcrowding. Specifically, the Organizer may not be held liable for damage caused to Participants’ IT hardware, the data stored therein and the consequences thereof for their personal, professional or commercial activity.
The following is a non-exhaustive list of occurrences considered to be cases of force majeure: natural disasters, floods, industrial action, connection failure on the supplier’s network, technical failures, power cuts, potential problems of connection, links, line failures, losses of information or other events that may affect, defer, slow down or prohibit access to the Contest website. The Organizer undertakes to employ his reasonable endeavors to remedy these situations as quickly as possible, but shall have no liability to the Participant.

The information collected in connection with participation in the Contest is intended solely for the Organizer and for providers working on his behalf.
In compliance with the provisions of the “Informatique et Libertés” Act of January 6, 1978, amended by the act of August 6, 2004, persons entering the present operation have right of access to and are entitled to amend, rectify and delete their personal data collected by the Organizer. These rights may be exercised by simply e-mailing the following address:
The collection of personal data of persons entering the Contest is a prerequisite for participation. As a result, persons who exercise the right to delete their personal data before the Contest closes shall be deemed to have withdrawn their participation inasmuch as the delivery of any prize will be rendered impossible.

Winners will transfer to the Organizer, at no cost to the Organizer, all rights to use, reproduce, edit, portray, communicate to the public, distribute and adapt, digitize, exhibit, copy and synchronize the photo(s) / video(s) of the Project forwarded in connection with the Contest, in whatsoever size, by whatsoever process (analog or digital) and in whatsoever form, without restriction, accompanied by any caption and with no limits on quantities irrespective of the medium used for all public and private purposes, including but not limited to promotion, exploitation, marketing and advertising online and in the print and news media, on:
- the Internet: all websites and web platforms, including the social networks (Facebook, Twitter, Instagram account, etc.), and new media (WAP, SMS, MMS, smartphones and tablets);
- all media in the context of press relations or at trade or public events (fairs, festivals or other).
The Organizer reserves the right to film the vehicle(s) throughout the Project, a right accepted unreservedly by winners.
Transfers of rights to the Organizer apply worldwide and for a period of five (5) years as from the handing over of photos and/or videos. The names of the Winners shall be disclosed by the Organizer in publicity material, unless the Winner has given express written refusal to this by no later than the release of photos/videos to the Organizer.

In accordance with the nature of their Project, winners hereby undertake to:
- fit their vehicle with BFGoodrich® tires supplied by the Organizer;
- affix the BFGoodrich® logo, supplied by the Organizer under the conditions stated in the “Welcome Pack”, to the vehicle taking part in the Project;
- affix the BFGoodrich® logo to all press and promotional documents produced in connection with the Project;
- wear BFGoodrich® helmets and/or the BFGoodrich® suit, bearing screen-printed or embroidered logos (depending on the garments) during the podium ceremony and during any press conferences or any other official photo call;
- ensure that the team accompanying them wears work outfits bearing screen-printed or embroidered logos (depending on the garments) in a sufficiently visible manner;
- guarantee regular availability to BFGoodrich® of the photo and video type of content to enable the brand to track each stage of the Project;
- provide Michelin, at least once a year, with a Show Car for the ongoing season for purposes of exhibition and for a maximum period of one week, subject to having received a prior written request to do so from the Organizer thirty (30) business days prior to the event. All expenses related to the transportation, insurance, exhibition and security of the vehicle will be borne by the Organizer;
- attend, whenever available, promotional operations organized by the Organizer, who will bear all costs relating to these meetings;
- set up simple hyperlinks between their websites and the website, and between their respective social networks and the Organizer’s Facebook page;
- mention the #BFGoodrich, #Goodproject hashtag in all forms of digital communication;
- create value for the BFGoodrich® brand in connection with communications to and with the press, specifically in the event of a win.

Participants may request the refund of expenses involved with entering the Contest incurred by Internet connection costs, limited to a single refund per application and per family throughout the duration of the Contest.
Any request for a refund must be accompanied by:
- the participant’s name, given name and address,
- the official title of the Contest,
- dates and times of connection,
- a copy of the detailed invoice from the phone operator and/or Internet access provider,
- a bank identity slip.
To be processed, every request must be made by no later than one month after the Contest has closed and e-mailed to the following address:
The refund of entry expenses is calculated on a flat-fee basis and local connection to the Internet lasting five (5) minutes, more than enough time to register for the Contest and to get acquainted with the rules and the conditions regarding the protection of personal data and participation. Participants who use access providers who include telephone connections free of charge may not apply for a refund.
The refund of the postage stamp needed for the request for the reimbursement of connection expenses will also be provided based on the going rate for 2nd class mail, i.e. €0.66 for letters sent from France. For international mail, the refund will be €0.77.
The refund for connection expenses will amount to €0.21 per minute for a maximum of five (5) minutes of connection (all sums inclusive of VAT).
Refunds will be made by check or bank transfer within thirty (30) days, as preferred by the Organizer.

The full set of rules may be consulted, downloaded and printed free of charge from the Contest’s website - - throughout the duration of the Contest.

The Contest and the present rules are governed by French law.
Any disputed construal of the present rules along with all unscheduled case occurrences will be heard by a jury appointed by the Organizer. Any request regarding the construal of the rules must be made in writing. No reply will be given to any request regarding the construal of the present rules that reaches the Organizer more than fifteen (15) days after the Contest has closed.
As a last resort, any difficulty over construal and all cases of dispute will be heard by the relevant courts in respect to French law and given sole competence.

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