Ciao BFGoodrich®! Marco Subiaco, a new certified off-road center in Italy
You have recently been certified as a BFGoodrich® offroad center…great news?
Indeed, “great news”! It is the key to success to have the best brands. People come to our garage to design a customized car. We start from scratch and build the car that corresponds to their specific needs. A bit like a child playing with Legos! But first-class Legos! We use top-notch and tested brands. BFGoodrich® is definitely one of them.
Do you believe it is important for your customers to have access to the BFGoodrich® brand?
Everyone says that BFGoodrich® tires are great. So yes, 100%! I am president of a Jeep group (Jeeper.it ) and all my fellow drivers are dedicated fans of these tires. Personally, as for any products I sell, I have tried and tested them and I believe they are top-level.
What do you like about BFGoodrich® tires?
Their versatility. They are great for any kind of conditions or surface and they can be used on both “traditional” and off-road vehicles. When people go on off-road trips, they drive there and they need equipment that adapts to both the asphalt and the rough ground they’ll tackle once they get into serious off-roading. The type of polyvalence provided, for instance, by the BFGoodrich® All-Terrain T/A KO2 tires.
Can you tell us about the process to become one of the BFGoodrich® certified Happy Few?
It was quite demanding. There was a long way to go between the starting and finishing line! I presented my garage as well as how we work on a daily basis, how we communicate and comply with various certifications. It’s now been 20 years that I have been part of the world of cars and I opened my off-road center 10 years ago, so I think they appreciated my professionalism.
Did you test the tires with the BFGoodrich® team?
Off-road fans want to deal with experts so theoretical and practical training is important. We tested the tires with a Mitsubishi L200 and Pajero on a private circuit in Vairano Di Vidigulfo. It is a wonderful place for testing in any conditions, even the strangest. A nice opportunity to experience the grip and performance of the tires. Miki Biason, BFGoodrich® ambassador and former rally world champion, was there to share his tips with us. It was great to have him as a tutor!
Beyond your job, I guess you spend a lot of your free time off-roading?
Totally. Never a holiday without my Jeep! Last year, thanks to BFGoodrich® Good Project , I went off-roading on secluded empty beaches in Corsica, Sicilia, Calabria and Sardinia with my Jeep Wrangler 2.8CRD Unlimited DANA equipped. As a mechanical engineer, I also dedicate a lot of my time to training the new generation. For me, off-road is a lifestyle.