BFGoodrich is launching Good Project, the first of its kind and dedicated exclusively to financing your automotive dream of entering into a rally, a challenge or a race.




  1. You share the values conveyed by BFGoodrich.

  2. You are active and followed on social networks.

  3. You will fit only BFGoodrich tyres.


Submit your proposed project(s) to enjoy the support of BFGoodrich.
Please fill out the form in English

*Mandatory fields

Contact info :

The video must be in English presenting you, your project and your motivation.

Any website
Tyre :

Upload or copy/paste any item that may help your submission (photos, videos, press books)

How did you learn about Good Project :

Update version - 11th April 2017

“Good Project” from 1st January 2017 to 31st December 2017


“Good Project Dakar Edition” from 12th April 2017 to 16th June 2017


The MANUFACTURE FRANCAISE DES PNEUMATIQUES MICHELIN, a “Société en commandite par actions” with a capital of € 504.000.0004 incorporated in France with company number 855 200 507 RCS Clermont-Ferrand, whose registered office is at Place des Carmes Déchaux, 63040 Clermont-Ferrand Cedex 9, France, hereinafter referred to as the “Organizer”;

Calls for projects on the website :

* The “Good Project”, hereinafter called the “Contest”, to run from 1st January 2017 to 31st December 2017, inviting visitors to submit an automotive project that requires financing or equipment, hereinafter called “the Project”.

* The “Good Project Dakar Edition” contest, to run from 12th April 2017 to 16th June 2017 dedicated to recruit amateurs who want to compete in the Dakar 2018.

Certain specific rules shall apply to applications to this contest.

The specific rules for the Dakar Edition always apply in addition to the general rules of the Good Project provided hereinafter, and are stated hereinafter when indicated as so.


2.1. Participation in the Contest implies the express and unreserved acceptance of the conditions to apply together with all the stipulations thereof, and of all applicable laws and regulations.

2.2. Any entry that is incomplete, illegible and/or non-compliant with the conditions or, that is not validated and/or registered within the given deadline and/or contains inaccurate address details will not be considered and shall be deemed null and void.

2.3 Entry to the Contest is open to any person who:

* is of legal adult age and lives in any one of the following countries: France, Spain, Portugal, the UK, Turkey, Belgium, Germany, Sweden, Finland, Norway, Denmark, Italy, the Netherlands, Poland, Romania and Hungary;

* owns a vehicle whose tyre size is compatible with the dimensions proposed by the BFGoodrich® tyre brand. The list of the BFGoodrich® tyre dimensions available can be found on the drop down menu of the application form. The Organizer reserves the right to refuse a Project for which the tyres are unavailable.

* has not received support from a manufacturer and/or a competitor of BFGoodrich® in the preparation of his or her Project;

* has access to the Internet and possesses a valid personal e-mail address.

Only one entry per person (the same name and same e-mail address) will be accepted throughout the duration of the Contest. A person may not apply using a third-party account, i.e. for the benefit of a person other than him/herself.

* has at least one account that must be dedicated to the Project on the Facebook social network, with a minimum of five hundred (500) fans. Personal accounts will not be taken into account;

* publishes at least one content per week on his or her Facebook page;

* is able to speak, read and write in English. For the purposes of the present operation, application forms shall only be completed in English.

2.4 In addition to the eligibility conditions mentioned hereinabove, persons wishing to apply for the Good Project Dakar Edition must meet all the following conditions:

• They have never competed in the Dakar rally before.

• They have entered at least one FIA semi-pro or professional event.

* They have the financial and technical resources to enter the rally.

* They can prove their motivation trough a maximum 1(one) minute video film.

2.5 Persons who fail to meet the conditions stated above are disqualified from the entering of the Contest.

Moreover, are excluded from the Contest, in any event:

* Members of the Organizer’s senior management and personnel who have directly or indirectly contributed to the Contest;

* Natural persons or legal entities who have contributed directly or indirectly to the design, organization and management of this Contest (personnel from organizing companies, webmasters and moderators).

2.6 Participants hereby agree that the information provided when registering is valid evidence of identity. The Organizer reserves the right to verify the accuracy of data supplied by participants.


3.1 Access to the Contest

The Contest is accessible at the URL of

* From 1st January 2017 to 31st December 2017 for the Good Project.

* From 12th April 2017 to 16th June 2017 midnight for the Good Project Dakar Edition contest.

Throughout this period, the Contest will be accessible every day, 24/7, by logging into the site using a standard browser, except in the event of interruption, scheduled or otherwise, for maintenance purposes or in any other instances, specifically for the updating of data bases or host servers.

3.2 Application process

To take part and attempt to secure the support of the Organizer, every participant must have completed all of the following:

* Visit the BFGoodrich® Good Project site at the following address:;

* Click on the button “Find out more”;

* Complete the Contest entry form by filling out manually the information as follows: given name, name, e-mail address, phone number, postal address, post-code, city and country;

* Click on the button “Next Step” to continue;

* Provide the following information: the preferred date of project, a precise description of the project, a summary of motivations in English, details of any previous experience in automotive sports events, also in English, addresses of social network accounts and if relevant the Participant’s website address;

* For applications to compete in the Good Project Dakar Edition, provide an URL (YouTube for example) pointing to a maximum 1 (one) minute video, in English, presenting you, your project and your motivations.

By submitting their application, participants agree that the Organizer may share their application video on the Organizer’s social media accounts and websites. Participants also agree that the Organizer may edit said video for clarity;

* Click on the button “Next Step” to continue;

* Give details of the type of vehicle to be used for the project: brand and model, type and size of tyres, tire load index, tire speed index, and specify the type of partnership required (financing or equipment);

* If possible, upload any document likely to give a clearer picture of the nature of the project, the Participant’s ambitions and the type of contract desired, in English;

* Check the box “I have read and agree to abide by the rules” then click on the “Send” button.

Completing all this information is mandatory to validate every Participant’s registration.

Participants will be informed of their registration by way of a Contest entry receipt posted on the contestant’s confirmation screen.

3.3 Nature of the Project

* Nature of the Project

The Project must come under one of the following categories:

* Participation in official off-road rallies, raids, road trips or races;

* Tuning, customization or restoration of an all-terrain vehicle;

* Or any off-road project that is unprecedented, aligned with BFGoodrich® values: facing new challenges that the Participant is passionate about, pushing the limits to make something new, on the Participant’s own, authentic, grassroots;

* Obviously participation in the Dakar 2018 for the Good Project Dakar Edition contest.

Any project that does not fall into one of the above-mentioned categories will be considered ineligible.

The Organizer also reserves the right to refuse a Project, the nature of which is illicit, immoral and/or dangerous for the health or safety of the Participant and/or third parties. However, the physical and/or moral integrity of the winner when realizing his or her project shall remain his or her responsibility or the responsibility of the person chosen to realize the project; the Organizer’s liability may not be engaged for any corporal, material or immaterial damage incurred by the winner or third parties in the realization of the Project.

3.4 Fraud

Any real or attempted communication of spurious and/or erroneous information will entail the automatic elimination of the participant together with the immediate forfeiting of any prize he or she may have won. The Organizer reserves the right to cancel all or part of the present Contest should it emerge that fraudulent means of whatsoever nature have been employed to enter the Contest or to ascertain the winners thereof. In this case, the Organizer reserves the right to cancel the selection of the fraudulent participant and/or prosecute the perpetrator of the said fraud in a court of justice with competent jurisdiction.

The Organizer reserves the right, in order to verify respect for the present article and for the rules as a whole, specifically to exclude participants who are under the age of majority and any participant guilty of any form of malpractice or attempted fraud, without forasmuch being obliged to systematically verify all participants and retaining the possibility to restrict this verification to potential winners.


4.1 Description of prizes

For the Good Project and depending on the nature of the Project, each winner may choose one of the following prizes:

* A set of BFGoodrich® tyres matching the wheel size of his or her vehicle;

* A GoPro camera to film the key stages of his or her project;

* A financial contribution, the value of which will be determined by the Organizer;

For the Good Project Dakar Edition:

* The only prize will be the Dakar 2018’s entry fees for driver, co-driver and car, plus a set of tyres.

The financing and/or equipment provided by the Organizer may not exceed sixty thousand euros (€60,000) for all the selected Projects (see paragraph 4.2 below).

4.2 Award of prizes

The Projects collected via the website throughout the duration of the Contest will be assessed by a jury composed of six people.

The jury will meet twice a year to examine and select one or more Projects:

* in March, for Projects that shall take place during the same calendar year (N);

* in October, for Projects that shall take place during the next calendar year (N+1).

* A specific selection committee will be held in July for the 2017 Good Project DAKAR edition.


* Participants whose projects are scheduled for the calendar year N must submit their application before February 28th of the same year.

* Participants whose projects are scheduled for the calendar year N+1 must submit their application before September 30th of the calendar year N.

* Participants to the Good Project Dakar edition must submit their application between 12th April 2017 and 16th June midnight.

Projects that shall take place later than calendar years N or N+1 may be set apart on a waiting list for subsequent committees.

Projects will be selected by the jury having as an ambition to select one for each BFGoodrich® territory:

* Germany, Switzerland, Austria (ASA Territory);

* France;

* Spain, Portugal (IB Territory);

* Italy;

* Sweden, Denmark, Finland, Norway (Nordic Country Territory);

* The UK;

* Belgium, the Netherlands;

* Poland;

* Romania, Hungary;

* Turkey.

However, should no eligible project be presented in one or more of the afore-mentioned territories, the jury reserves the right to select several projects in the same territory.

The jury may also select several back-up projects that may be selected should one of the selected participants be unavailable or fail to reply.

The jury will be composed of:

* A representative from Comellink Marketing Services, the communication agency involved in the organization and facilitation of the Contest;

* Two representatives from the central marketing team dedicated to the brand BFGoodrich®;

* One representative from Motorsports team or one brand “ambassador”;

* Two representatives from the local marketing teams.

Winners will be informed by e-mail at the address given when registering for the Contest within thirty (30) days from the date of selection by the jury.

When selecting Projects, the jury will take the following criteria into account:

* Tyre availability in the BFGoodrich® range;

* The number of persons following the participant’s page relating to the Project on Facebook (it being specified that a minimum of 500 followers are required for eligibility to the Contest);

* The fact that the candidate has several accounts on several social networks (e.g.: Twitter, Instagram, YouTube…) on which he or she publishes content related to the Project;

* The participant’s ability to showcase his or her Project via the social networks and to generate traffic and engagement on his or her page;

* The candidate’s sharing of BFGoodrich® brand values (e.g.: relishing challenge, pushing back limits, doing something new, defying the odds…);

* The participant’s proficiency in English;

* The participant’s ability to establish a budget and justify the costs relating to his or her Project.

4.3 Realization of the Winning Project

For any financing from the Organizer, the Participant shall supply an invoice proving his or her expenditures along with bank details in order to receive due refunding of expenditures.

For the prize of tyres supplied by the Organizer, the Participant must provide a postal address to where the tyres are to be delivered (NB the delivery address must be that of a business or ideally a tire retailer to enable delivery. Mounting and wheel-balancing shall be at the Participant’s expense).

If the selected participant(s) fail(s) to respond within ten (10) days or if his or her address details are inaccurate, incomplete, illegible, counterfeit or in infringement of the present rules, the Project from the back-up winner will be financed instead.

The Project presented by the winner must match, at least in principle, that described when entering the contest. If for reasons beyond his or her control the realization of the originally described Project proves impossible, the winner may present another similar project compliant with the conditions of the present rules, subject to the said new project being accepted by the Organizer.

It is clearly understood that the Organizer shall in no way partake of the organization and realization of the Project, both of which shall come under the exclusive and full responsibility of the person designated by the winner.

According to the country of the winner, the prize may be subject to a tax or contribution, to be paid by the winner and/or his employer. If such were the case, the calculation and payment of this tax or contribution shall be the sole responsibility of the winner and his or her employer.

In return for his or her prize, the winner undertakes to produce the photo, video and text content requested by the Organizer throughout the realization of the Project (at least one photo and a short presentation beforehand, and videos and photos during and after the project in order to produce an “adventurer’s log”).

Throughout the project, the winner will be required to forward all content to the following address: The photos/videos sent in by the winner shall contain no logo, brand-name or other distinctive sign belonging to the Provider or to another company.

The winner will assign the rights to these contents to the Organizer, who reserves the right to use them on the Connection site, the BFGoodrich® website or social networks.


The Organizer will not be liable if, for a reason beyond its control or a reason of force majeure, the present Contest has to be changed, withdrawn, shortened or cancelled, specifically if the Contest gives rise to cases of unexpected cheating and/or malpractice. The Organizer reserves the right to suspend or terminate the Contest without nominating a winner and to put the prizes on offer back into play for a future operation.

In every case, it reserves the right to extend, alter, shorten or cancel the Contest, and to postpone any date it may have announced.

The Organizer may not be held liable should any one of the winners not respond to emails sent to their correct email address.

In these cases, winners shall have no claim to any form of compensation, whatsoever the nature.

The Organizer will not be liable should one or more participants be unable to log into the Contest on account of a technical failing or any issue linked, in particular, to Internet overcrowding. Specifically, the Organizer may not be held liable for damage caused to participants’ IT hardware, the data stored therein and the consequences thereof for their personal, professional or commercial activity.

The following is a non-exhaustive list of occurrences considered to be cases of force majeure: natural disasters, floods, industrial action, connection failure on the supplier’s network, technical failures, power cuts, potential problems of connection, links, line failures, losses of information or other events that may affect, defer, slow down or prohibit access to the Contest website. The Organizer undertakes to employ his reasonable endeavors to remedy these situations as quickly as possible, but shall have no liability to the Participant.


The information collected in connection with participation in the Contest is intended solely for the Organizer and for providers working on his behalf.

In compliance with the provisions of the “Informatique et Libertés” Act of January 6, 1978, amended by the act of August 6, 2004, persons entering the present operation have right of access to and are entitled to amend, rectify and delete their personal data collected by the Organizer. These rights may be exercised by simply e-mailing the following address:

The collection of personal data of persons entering the Contest is a prerequisite for participation. As a result, persons who exercise the right to delete their personal data before the Contest closes shall be deemed to have withdrawn their participation inasmuch as the delivery of any prize will be rendered impossible.


Organizer reserves the right to use the content (reproduce, edit, communicate to the public, distribute, adapt, digitize and/or expose) provided by the winners, free of any charge, in order to communicate in any format and by whatsoever process (analog or digital) and in whatsoever form, without restriction, accompanied by any caption and with no limits on quantities irrespective of the medium used for all public and private purposes, including but not limited to promotion, exploitation, marketing and advertising online and in the print and news media, on:

* the Internet: all websites and web platforms, including the social networks (Facebook, Twitter, Instagram account, etc.), and new media (WAP, SMS, MMS, smartphones and tablets);

* all media in the context of press relations or at trade or public events (fairs, festivals or other).

The Organizer reserves the right to film the vehicle(s) throughout the Project, a right accepted unreservedly by winners.

Organizer’s right to use the content provided by the winners apply worldwide and for a period of five (5) years as from the handing over of the content. The names of the winners shall be disclosed by the Organizer in publicity material, unless the winner has given express written refusal to this by no later than the release of photos/videos to the Organizer.


In accordance with the nature of their Project, winners hereby undertake to:

* fit their vehicle with BFGoodrich® tyres supplied by the Organizer. Winners may not promote, review, post pictures of or fit their car with tyres made by other tyres manufacturers for Projects already submitted before receiving the supply of BFGoodrich Tyres, under any circumstances;

* affix the BFGoodrich® logo, supplied by the Organizer under the conditions stated in the “Welcome Pack”, to the vehicle taking part in the Project;

* affix the BFGoodrich® logo to all press and promotional documents produced in connection with the Project;

* wear BFGoodrich® helmets and/or the BFGoodrich® suit, bearing screen-printed or embroidered logos (depending on the garments) during the podium ceremony and during any press conferences or any other official photo call;

* ensure that the team accompanying them wears work outfits bearing screen-printed or embroidered logos (depending on the garments) in a sufficiently visible manner;

* guarantee regular availability to BFGoodrich® of the photo and video type of content to enable the brand to track each stage of the Project;

* provide BFGoodrich®, at least once a year, with a Show Car for the ongoing season for purposes of exhibition and for a maximum period of one week, subject to having received a prior written request to do so from the Organizer thirty (30) business days prior to the event. All expenses related to the transportation, insurance, exhibition and security of the vehicle will be borne by the Organizer;

* attend, whenever available, promotional operations organized by the Organizer, who will bear all costs relating to these meetings;

* set up simple hyperlinks between their websites and the website, and between their respective social networks and the Organizer’s Facebook page; * mention the #BFGoodrich, #Goodproject hashtags in all forms of digital communication; * create value for the BFGoodrich® brand in connection with communications to and with the press, specifically in the event of a win.


Participants may request the refund of expenses involved with entering the Contest incurred by Internet connection costs, limited to a single refund per application and per family throughout the duration of the Contest.

Any request for a refund must be accompanied by:

* the participant’s name, given name and address,

* the official title of the Contest,

* dates and times of connection,

* a copy of the detailed invoice from the phone operator and/or Internet access provider,

* a bank identity slip.

To be processed, every request must be made by no later than one month after the Contest has closed and e-mailed to the following address:

The refund of entry expenses is calculated on a flat-fee basis and local connection to the Internet lasting five (5) minutes, more than enough time to register for the Contest and to get acquainted with the rules and the conditions regarding the protection of personal data and participation. Participants who use access providers who include telephone connections free of charge may not apply for a refund.

The refund of the postage stamp needed for the request for the reimbursement of connection expenses will also be provided based on the going rate for 2nd class mail.

The refund for connection expenses will amount to €0.21 per minute for a maximum of five (5) minutes of connection (all sums inclusive of VAT).

Refunds will be made by check or bank transfer within thirty (30) days, as preferred by the Organizer.


The full set of rules may be consulted, downloaded and printed free of charge from the Contest’s website - - throughout the whole duration of the Contest.


The Contest and the present rules are governed by French law.

Any disputed construal of the present rules along with all unscheduled case occurrences will be heard by a jury appointed by the Organizer. Any request regarding the construal of the rules must be made in writing. No reply will be given to any request regarding the construal of the present rules that reaches the Organizer more than fifteen (15) days after the Contest has closed.

As a last resort, any difficulty over construal and all cases of dispute will be heard by the relevant courts in respect to French law and given sole competence.

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