Red Bull Hard Line x BFGoodrich® for the 5th edition


Reputedly one of the toughest races in the world, the Red Bull Hard Line is back for a fifth edition in Wales this week-end, the 15th of September.

The trail put together by Dan Atherton is the ultimate challenge for the 28 riders, some of the world's finest, who will be taking part in this extreme sports event. 


They will be coming from all over the world, ready to go head to head with the difficulties across the hills of the Dift Valley. It will be peak riding and peak excitement for participants, with the stakes equally high for this final phase of the UCI DHI season.    

Nerves and machines will be given a rough ride in a tense and even ferocious race… The aptly named Red Bull Hard Line means exactly what it says!

BFGoodrich® present wherever difficulties arise


BFGoodrich® is accustomed to extreme conditions and responds with tires that help drivers on every race track and trail worldwide. So naturally, BFGoodrich® will be present at the Red Bull Hard Line with a booth featuring the new KM3 tires, plus a virtual reality animation where contenders wearing a VR headset will be able to experience the off-road adventures of our drivers. In particular, they will be able to discover the leap made by Brice Menzies over a ghost village.


All good reasons for you to come and meet us on September 15 at the Red Bull Hard Line: an extreme race, one of the toughest trails in the world, and an unprecedented virtual reality experience!

Photographer Credit:

Nathan Hughes/ Red Bull Content Pool

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