Valloire All-Terrain Fair: 5 non-stop days around a same passion: Off-Road!


Impossible for BFGoodrich to miss Valloire All-Terrain Fair 17th Edition, which, this year again, spread happiness on 4x4 enthusiastic and of course, on our new BFGoodrich® Mud-Terrain T/A KM3.

Each summer at Valloire, a village in the heart of the Alps (France), becomes the off-road place to be! For this 17th Edition, from August 22nd to 26th around 30 000 visitors were present on site. New and used cars, props, tents, driving schools, SSV quad, moto, trucks or the last news by BFGoodrich®: Nothing left to satisfy off-road fans and discover the news among more than 150 worldwide exhibitors.

To discover Alps tracks by 4x4, gain altitude and bivouac into wonderful landscapes are part of the fair animation. Thanks to journeys set up by organization’s 4x4, equipped with BFGoodrich®, visitors could enjoy the peaceful Alps area !

The Valloire All-Terrain Fair is also an opportunity to test new 4x4 cars on dedicated test areas. As an official partner, BFGoodrich® allowed visitors to live a co-driving practice with a professional pilot, in order to experience in extreme conditions the new BFGoodrich® Mud-Terrain T/A KM3 . The whole BFGoodrich® 4x4 range was sell on site thanks to a Point S dealer.

Valloire All-Terrain Fair is a family meeting where all fans are waiting for it since 2002. We already took an appointment for next year 18th edition!!


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